Difference between pages "Install/fr/Stage3" and "SEO"

< Install‎ | fr(Difference between pages)
(Installion du Stage 3)
 
m (more details)
 
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<noinclude>
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[https://en.wikipedia.org/wiki/Search_engine_optimization Seo] stands for search engine optimization.  This page is dedicated to helping improve your page rank on search engines.
{{InstallPart|installation de l'archive du Stage 3}}
+
</noinclude>
+
  
==== Réglage de la date ====
+
=== Content ===
 +
Having content that is relevant, accurate, and worth sharing is the number 1 way to increase search result ranking.  Past this accessibility is the next major factor for SEO.  If you have great content, but can't view it from a phone, or tablet, you're going to take a major rank hit.  If your website has great accessibility but extremely poor content, you're going to take a major rank hit.  Make sure to produce a website with both good content, that is mobile phone friendly, and quickly served up. :-)
  
{{Important|Il y a des risques que Portage ne télécharge pas correctement l'archive du fichier d'installation quand la date du système s'éloigne trop de la date courante, voire des mois ou des années. Cela en raison du fait que certains sources sont téléchargés via HTTPS qui utilise des certificats SSL. Ces certificats fournissent une date d'activation et une date d'expiration. Cependant, si l'écart n'est pas trop prononcé, vous pouvez probablement ignorer cette étape pour l'instant.}}
+
=== Domains ===
 +
When selecting a domain name, try to choose a short domain name, omitting words like "the" the longer the url, the harder it is to remember, and this affects page rank.
  
Vérifions maintenant si l'heure et la date sont conformes aux valeurs UTC. Utilisez la commande <code>date</code> pour vérifier le tout:
+
http://www.yes.com is excellent
 +
http://www.nooooooooooooooo.com is bad....
  
<console>
+
Domain registration duration impacts SEO, if you intend to have the site a long time, register several years rather than a short period of time, as this will improve SEO.
# ##i##date
+
lundi 22 décembre 2014, 09:06:06 (UTC-0500)
+
</console>
+
  
Si vous devez corriger les date et heure, utilisez cette forme de la commande date: <code>date MMDDhhmmYYYY</code>, en gardant à l'esprit que <code>hhmm</code> représente le format 24 heures.
+
=== Canonical Urls ===
 +
Your sites URLs should have 1 or the other url re-writing, and 301 permanent redirecting so search engines do not see duplicate content.  You are not penalized for url length by adding a www. subdomain.
  
Une fois le réglage complété, cela constitue une très bonne idée que d'initialiser l'horloge matérielle avec l'heure UTC:
+
{{console|body=###i## curl -I http://funtoo.org/Welcome}}
  
<console>
+
{{console|body=###i## curl -I http://www.funtoo.org/Welcome}}
# ##i##hwclock --systohc
+
</console>
+
  
=== Installion du Stage 3 ===
+
URL rewrites offer content at the original source also.  Example:
  
La prochaine étape dans la mise en place de Funtoo Linux consiste à télécharger et à installer le Stage 3. Le Stage 3 fournit un système pré-compilé qui sert de point de départ à l'installation du système d'exploitation Funtoo Linux.
+
http://www.funtoo.org/index.php?title=Welcome
  
Afin de télécharger une version de Funtoo Linux adaptée à votre machine, veuillez consulter la page discutant des [[Subarches|sous-architectures]]. Les ensembles de sous-architecture de Funtoo Linux sont des «builds» spécialement conçus pour s'exécuter en fonction d'un processeur particulier pour en tirer la meilleure performance possible. Ils prennent également avantage des ensembles d'instructions propres à chaque type de processeur.
+
serves the same content as
  
La page des [[Subarches|sous-architectures]] offre une liste de toutes les versions de Funtoo Linux optimisées pour un processeur donné. Recherchez et trouvez la version correspondant au processeur de votre machine et cliquez sur le lien dans la première colonne (tel <code>corei7</code> par exemple). Vous serez alors redirigé vers cette page de sous-architecture et obtiendrez alors une liste de stage3 disponibles au téléchargement.
+
http://www.funtoo.org/Welcome
  
La plupart des sous-architectures proposent un choix de plusieurs stage3. La section suivante vous aidera à mieux comprendre comment choisir votre stage3.
+
we would want the cannonical url to tell search engines that http://www.funtoo.org/Welcome is the canonical url, the url to use index etc, and all duplicates are ignored instead of penalized.
  
==== Quelle version choisir? ====
+
=== php? ===
 +
Question marks are bad.  Most search engines freak out about indexing anything past a ? so use url rewrites to remove index.php? and leave just site.com/Main_Page
  
'''En cas d'incertitude, sélectionnez <code>funtoo-current</code>.'''
+
=== www ===
  
Funtoo Linux offre différentes variantes de ses versions pré-compilées. En voici une liste ainsi que leur trait distinctif:
+
domain.org should have url rewrites, and be rewritten to www.domain.org for the purpose of wildcard ssl certificates, and cookie free domains.
  
{{TableStart}}
+
=== 301 ===
<tr><th class="info">Version</th><th class="info">Description</th></tr>
+
<tr><td><code>funtoo-current</code></td><td>La version la plus souvent choisie. Les mises à jour sont fréquentes et rapides. C'est le choix de prédilection de la plupart des utilisateurs d'un poste de travail.</td></tr>
+
<tr><td><code>funtoo-stable</code></td><td>Version misant sur la fiabilité des paquets, les mises à jour sont moins fréquentes.</td></tr>
+
{{TableEnd}}
+
  
==== Quelle variante? ====
+
Some users when referring to your web site will post links as domain.org, or www.domain.org. using a 301 redirect on one or the other will have search engines treat both as one singular domain.  Dns 301 redirect domain.org to www.domain.org
  
'''En cas d'incertitude, optez pour <code>standard</code>.'''
+
==== Url spaces ====
 +
You should prefer - over _ to represent spaces.  MediaWiki is flawed in design preferring _ over -.  This is an older SEO problem, yet it still persists in affecting your page ranking.  [[web-server-stack]] is an example of an SEO friendly url with spaces.
  
Les des différentes variantes disponibles:
+
=== Server Speed ===
 +
How fast your page loads significantly impacts seo.  Installing a caching reverse proxy, and testing that it hits close to 100% of the time is a good idea.  It prevents your server from rebuilding pages, hitting the processor, and also speeds up page delivery to move the bottle neck from the php building to the internet connection speed.  see: {{Package|www-servers/varnish}} & [[Web-server-stack#Benchmarking]]
  
{{TableStart}}
+
=== Cookie Free Domains ===
<tr><th class="info">Variante</th><th class="info">Description</th></tr>
+
Cookies force static content to be reloaded. Static content can be hosted on an alternate subdomain in most cases. example: static.google.com
<tr><td><code>standard</code></td><td>Version régulière de Funtoo Linux incluant le support multilib.</td></tr>
+
<tr><td><code>pure64</code></td><td>Version 64-bit sans support 32-bit. Idéale pour les serveurs.</td></tr>
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<tr><td><code>hardened</code></td><td>Inclut le «toolchain» PIE/SSP pour une sécurité accrue. PIE ne requiert pas la présence de «PaX» dans le noyau alors que SSP fonctionne avec n'importe quel noyau et fournit une meilleure sécurité dans l'espace-utilisateur.</td></tr>
+
{{TableEnd}}
+
  
==== Téléchargement du Stage3 ====
+
=== CDN ===
 +
Use of a CDN for static content will speed things up, and distribute load to client's geographically local nodes.  since a cdn is external to the website you don't have to worry about cookies forcing a cache to reload the content.
  
Une fois que vous avez trouvé la version du stage3 à télécharger, utilisez l'utilitaire <code>wget</code> pour télécharger l'archive du stage3. Le fichier sera téléchargé et enregistré dans le dossier <code>/mnt/funtoo</code> comme ceci:
+
=== Mobile Friendly Content ===
 +
Mobile devices have limited ram and processor speeds.  using limited image sizes, and having css omit unnecessary content is a good idea.
  
<console># ##i##cd /mnt/funtoo
+
=== Mobile Friendly CSS ===
# ##i##wget http://build.funtoo.org/funtoo-current/x86-64bit/generic_64/stage3-latest.tar.xz
+
Using bootstrap, foundation, or equivalent responsive css will make your website render on mobile devices correctly.
</console>
+
  
Souvenez-vous qu'un système 64-bit exécute autant les jeux d'instructions 64-bit que 32-bit. Par contre un système 32-bit n'exécute que les jeux d'instructions 32-bit. Assurez-vous également de choisir un Stage 3 conçu spécifiquement pour votre type de processeur. Si vous avez quelque incertitude, misez sur un choix sûr en téléchargeant un Stage 3 <code>generic_64</code> ou <code>generic_32</code> selon le cas. Référez-vous à la page des [[Subarches|sous-architectures]] au besoin.
+
=== CSS & JS Minification ===
 +
Minified CSS & JavaScript is simply your file with all unnecessary spaces, and carriage returns removed.
  
Extrayez le contenu du fichier d'archive avec la commande suivante:
+
=== CSS & JS Positioning ===
<console>
+
CSS insertion needs to happen at the top of your web pages source. JavaScript needs to be loaded last, so that goes at the bottom of your web pages source.
# ##i##tar xpf stage3-latest.tar.xz
+
</console>
+
  
{{Important|Il est très important d'utiliser l'option "<code>'''p'''</code>". Elle instruit <code>tar</code> de ''préserver'' les permissions et les droits de propriété qui existent dans l'archive. Autrement les permissions d'accès aux fichiers seront incorrectes.}}
+
=== Avoiding Inline Styles ===
 +
CSS has several forms but inline styles should be avoided.  Prefer an external CSS file, preferably distributed by a cdn.
 +
 
 +
=== Meta Description/Keywords/Tags ===
 +
Meta information is parsed directly by search engines. with these in place they will be displayed rather than the initial text of your canonical landing page.
 +
 
 +
==== Dublin core ====
 +
Dublin core is a metadata system that produces details for search engines to discover such as authors, & publication dates.  many sites generate this meta information dynamically.
 +
 
 +
=== Links ===
 +
Posting links around about your site is ok so long as it is organic, and not spammy.  addthis share widgets improve SEO as they produce many backlinks that are not a bot dumping anywhere, and everywhere.  addthis produces twitter/facebook/g+/redit etc share links, and has an analytic service.
 +
 
 +
Linking to high quality trusted sites helps, high quality trusted sites linking back helps.
 +
Linking to low quality untrusted sites hurts, low quality untrusted sites linking back hurts.
 +
 
 +
=== SiteMaps & robots.txt ===
 +
Sitemaps generate xml pages that tell crawlers about your sites content pages, and robots.txt tell crawlers about pages they're not allowed to index. In a few iterations ill look up how to make a robots that allows everything, as if its not even there, and an external site map generating service.
 +
 
 +
=== Analytics ===
 +
Analytics tell you information about your websites users.  Some analytics services enhance seo, others are just informative.
 +
http://www.google.com/analytics/
 +
https://www.quantcast.com
 +
 
 +
piwik is server side analytics.
 +
 
 +
=== Webmaster Tools ===
 +
Sign up for webmastering services provided by search engines.  Bing and Yahoo are bundled together now.
 +
 
 +
*https://www.google.com/webmasters/
 +
*https://webmaster.yandex.com/
 +
*http://www.bing.com/toolbox/webmaster
 +
 
 +
=== Establishing Trust ===
 +
Encourage users to tell the internet your website is trusted.
 +
*https://www.mywot.com
 +
 
 +
===testing, and evaluating===
 +
==== free analysis ====
 +
* http://www.webrankpage.com/
 +
* http://www.seomastering.com/ (shows estimated page value in USD)
 +
* http://seositecheckup.com/ (throttled to 1 check every 30 minutes)
 +
* http://www.site-seo-analysis.com/
 +
* http://www.seoworkers.com/tools/analyzer.html
 +
 
 +
==== free with required registration ====
 +
* http://www.site-analyzer.com/
 +
*http://www.wpromote.com/seo/seo-audit-tool (shows which pages are ranked)
 +
 
 +
==== pay with free trial ====
 +
free 1 site per week testing
 +
* http://www.woorank.com/
 +
 
 +
==== unsorted goodies ====
 +
*http://www.webpagetest.org/
 +
*http://www.seocentro.com/tools/seo/seo-analyzer.html
 +
*http://www.seoptimer.com/
 +
*https://www.found.co.uk/seo-tool/
 +
*https://zadroweb.com/seo-auditor/
 +
*https://marketing.grader.com/
 +
*http://www.alexa.com/
 +
 
 +
 
 +
=== Malware & Bad Link Scanning Services ===
 +
*http://www.quttera.com/home
 +
*https://app.webinspector.com/
 +
*http://scanurl.net/
 +
*http://safeweb.norton.com/
 +
*http://www.avgthreatlabs.com/website-safety-reports/
 +
*http://www.penguinscan.com/

Latest revision as of 22:12, April 23, 2015

Seo stands for search engine optimization. This page is dedicated to helping improve your page rank on search engines.

Content

Having content that is relevant, accurate, and worth sharing is the number 1 way to increase search result ranking. Past this accessibility is the next major factor for SEO. If you have great content, but can't view it from a phone, or tablet, you're going to take a major rank hit. If your website has great accessibility but extremely poor content, you're going to take a major rank hit. Make sure to produce a website with both good content, that is mobile phone friendly, and quickly served up. :-)

Domains

When selecting a domain name, try to choose a short domain name, omitting words like "the" the longer the url, the harder it is to remember, and this affects page rank.

http://www.yes.com is excellent http://www.nooooooooooooooo.com is bad....

Domain registration duration impacts SEO, if you intend to have the site a long time, register several years rather than a short period of time, as this will improve SEO.

Canonical Urls

Your sites URLs should have 1 or the other url re-writing, and 301 permanent redirecting so search engines do not see duplicate content. You are not penalized for url length by adding a www. subdomain.

# curl -I http://funtoo.org/Welcome


# curl -I http://www.funtoo.org/Welcome


URL rewrites offer content at the original source also. Example:

http://www.funtoo.org/index.php?title=Welcome

serves the same content as

http://www.funtoo.org/Welcome

we would want the cannonical url to tell search engines that http://www.funtoo.org/Welcome is the canonical url, the url to use index etc, and all duplicates are ignored instead of penalized.

php?

Question marks are bad. Most search engines freak out about indexing anything past a ? so use url rewrites to remove index.php? and leave just site.com/Main_Page

www

domain.org should have url rewrites, and be rewritten to www.domain.org for the purpose of wildcard ssl certificates, and cookie free domains.

301

Some users when referring to your web site will post links as domain.org, or www.domain.org. using a 301 redirect on one or the other will have search engines treat both as one singular domain. Dns 301 redirect domain.org to www.domain.org

Url spaces

You should prefer - over _ to represent spaces. MediaWiki is flawed in design preferring _ over -. This is an older SEO problem, yet it still persists in affecting your page ranking. web-server-stack is an example of an SEO friendly url with spaces.

Server Speed

How fast your page loads significantly impacts seo. Installing a caching reverse proxy, and testing that it hits close to 100% of the time is a good idea. It prevents your server from rebuilding pages, hitting the processor, and also speeds up page delivery to move the bottle neck from the php building to the internet connection speed. see: Varnish & Web-server-stack#Benchmarking

Cookie Free Domains

Cookies force static content to be reloaded. Static content can be hosted on an alternate subdomain in most cases. example: static.google.com

CDN

Use of a CDN for static content will speed things up, and distribute load to client's geographically local nodes. since a cdn is external to the website you don't have to worry about cookies forcing a cache to reload the content.

Mobile Friendly Content

Mobile devices have limited ram and processor speeds. using limited image sizes, and having css omit unnecessary content is a good idea.

Mobile Friendly CSS

Using bootstrap, foundation, or equivalent responsive css will make your website render on mobile devices correctly.

CSS & JS Minification

Minified CSS & JavaScript is simply your file with all unnecessary spaces, and carriage returns removed.

CSS & JS Positioning

CSS insertion needs to happen at the top of your web pages source. JavaScript needs to be loaded last, so that goes at the bottom of your web pages source.

Avoiding Inline Styles

CSS has several forms but inline styles should be avoided. Prefer an external CSS file, preferably distributed by a cdn.

Meta Description/Keywords/Tags

Meta information is parsed directly by search engines. with these in place they will be displayed rather than the initial text of your canonical landing page.

Dublin core

Dublin core is a metadata system that produces details for search engines to discover such as authors, & publication dates. many sites generate this meta information dynamically.

Links

Posting links around about your site is ok so long as it is organic, and not spammy. addthis share widgets improve SEO as they produce many backlinks that are not a bot dumping anywhere, and everywhere. addthis produces twitter/facebook/g+/redit etc share links, and has an analytic service.

Linking to high quality trusted sites helps, high quality trusted sites linking back helps. Linking to low quality untrusted sites hurts, low quality untrusted sites linking back hurts.

SiteMaps & robots.txt

Sitemaps generate xml pages that tell crawlers about your sites content pages, and robots.txt tell crawlers about pages they're not allowed to index. In a few iterations ill look up how to make a robots that allows everything, as if its not even there, and an external site map generating service.

Analytics

Analytics tell you information about your websites users. Some analytics services enhance seo, others are just informative. http://www.google.com/analytics/ https://www.quantcast.com

piwik is server side analytics.

Webmaster Tools

Sign up for webmastering services provided by search engines. Bing and Yahoo are bundled together now.

Establishing Trust

Encourage users to tell the internet your website is trusted.

testing, and evaluating

free analysis

free with required registration

pay with free trial

free 1 site per week testing

unsorted goodies


Malware & Bad Link Scanning Services